Designing an advert

Hi everyone!!

I was asked to analyse a clil project. Here you have all steps I have followed and the deep analysis, I hope you like it!!

Steps:

1-select the project

2-quick reading

3-think about what to asses

4-using the rubric https://www.bie.org/object/document/pbl_essential_elements_checklist in order to guide my analysis

5-deep analysis (strenghts and weaknesses)

6-slideshow presentation

Introduction:

Designing and advert is an EDIA CLIL project ( http://cedec.ite.educacion.es/es/rea-ingles ) where students will learn ict and english at the same time. The main objective is to think of a real or imaginary product and a multimedia campaign to advertise it.  The project is divided in 5 missions that have to be accomplished in order to learn something useful for the final challenge, this is the final collaborative project in which students will create their multimedia presentation or video in order to advertise the product.

In order to analyse the project I have summarized some general aspects, some particular ones and what I would change or add to this fantastic project.

General aspects

The project is very clearly structured which means students know always where they are and what is the next step

The objective of the project is not only improving their ict knowledge but also their english language

Students work freely to achieve the objective. It fosters their creativity and personal autonomy

Students take part in individual, pair and group activities

Students also have a learning diary (google drive) and a personal portfolio (blog) where they have to reflect on the different contents they are working on in each part.

Each mission has to include a reflection. Students will answer these questions:

Students have to spread the word by twitter. While they are working or once they finish each challenge, they have to share this product online.

The teacher provides students with links to make the explanations easier to understand:

Evaluation: there are rubrics for everything that has to be assessed. Students and teacher are both available to check the rubrics in order to clarify the objectives and to evaluate according to this criteria.

Evaluation percentage:

40% final product teacher assessment

20% collaborative teamwork partner´s assessment

20% final product self-assessment

20% teacher assessment about how students have tackled the missions

Important aspects from each mission:

1-Breaking the ice

-They have a conversation with a partner about products they would like to advertise as a warm up activity

-The activity is focused on wh- questions

-The second activity is a brief oral presentation based on a short text that have been written before

2- Choosing the product

-This step includes writing, listening and speaking activity.

-They start listening a speech about the influence of the mass media and then they are asked to answer questions like:

-They need to think about the name, photo, etc. With this information they will create the first poster and they will have to spread the word.

3-What can my product do?

In this step, students have to think about features and reasons why people should buy their products and to communicate this information. To accomplish this mission students will need to use modal verbs and they will compare their texts with their classmates in order to find weaknesses and strengths.

4-Why your product is the best?

This step will be focused on the use of comparatives and superlatives. Students will be asked to compare their products to similar ones and to talk about what people usually think before buying a product

What do you usually think before buying a product in a supermarket or in a shop? Raise your hand if you think about this:

• I only think if I have got enough money.
• I think if the quality of the product is good or not.
• I think if I know the trade mark.
• I think if I really need it.
• I think if I don't need it but I have got a craving for that product
• I think if I want it because I you have seen an advert on TV.
• I think about the size and the performance of that product.

5-Broadcast

Students will start doing a reading activity in order to know different types of adverts and language that companies usually use.

As it is the last step, students will create a poster or a video to show why their product is the best and including all things they have been creating.

• Photos of your product.

• At least three things your product can do.

• Four comparative sentences about your product.

• Two superlative sentences about your product.

• You can also add a motto to advertise your product:
• It has to be short and a good summary of your product.
• It has to be easy to remember.

Students will create a post in their blogs with the poster or video and a reflection about what they have learnt. they will be invited to make a public presentation too.

Final step

The final step will be a post in which they have to think on everything they have learnt and how they have learnt it throughout the missions. Students will need to complete these documents:

Final self evaluation:

What I have learnt:

Personal point of view

It is true that the project gives students the opportunity to learn from each other through a collaborative way. it is also true that the teacher provides them with lots of resources and links  but from my point of view and taking into account we are working with ict, I would create a group on facebook, a class google drive document or any digital resource in which students and the teacher will be interconnected and be able to share useful websites, videos, etc. That way students would have the opportunity to ask questions to classmates and teacher at the same time from anywhere.

Concerning grammar as one of the objectives to achieve, I truly believe that the use of modal verbs, comparatives and superlatives are not enough. From my point of view and taking into account the project has been designed for 6th grades, I would add at least, the use of conditionals as we are working on advertising.

In some exercises students are asked to think about what people usually think before buying or how make your product attractive. Advertising is a huge world and I think this project gives us the opportunity to work students´ critical thinking. If I were the teacher I would show them some advertisements in which girls are seen as an object to get or how most of the cleaning products advertisements use girls as cleaners.

The objective of this type of reflexions will be making them think how powerful their advertisements can be and how important is taking everything under control. They have to ask themselves what is their objective and if they are respecting everyone.


Here you can see my slideshow presentation:

tha