Second Mission: Advertisement

Here you have the second mission!!!

Following with the collaborative way of learning, at this time students are going to create a super advertisement. In this post Daniel Marques, a primary school teacher, have collaborated with us and the result is a collaborative learning mission. I would recomend you to visit Daniel´s blog ( https://21centeachers.blogspot.com.es/ ) where you will find lots of resources for teachers, you can also visit his twitter account https://twitter.com/21cenTeachers.

Mission:

In this super learning mission we are going to connect our project (setting up you company) with natural science,we are going to introduce one of the most important concepts: healthy habits. We all know how important is keeping healthy and how powerful these missions can be. As students are going to be engaged in missions we can adapt it and introduce any topic to them, the crucial point here is making them enjoy the activity, whatever it was.

As Daniel was creating an online project about healthy habits we decided to connect our projects and giving our students the opportunity to work with advertising and healthy habits. Before talking with Daniel I had already though about engaging my students in advertising which is a big term to take into account when setting up your company. So that Daniel and me came up with the idea to create an advertisement where students will have to advertise a product or service that keep people healthy. Therefore at the same time students are going to be creative and conscious about healthy habits. They need to think not only about being attractive for the audience but also offering something that people can take advantage from.

The idea of this mission is creating a video in which students have to appear doing or promoting healthy habits while offering a product or service. In our case, and as an example to show our students how to use the online tool, we have recorded the next video:



First of all, we have to give thanks to Jesus Cardenas, the main character of the advertisement, he is a good friend of us and a primary education teacher too. Moreover you can learn a lot from him about physical education exercises and dancing, especially, breakdance. Here you have his twitter and blog accounts:
https://physicalexersices.blogspot.com.es/
https://twitter.com/Yisustheteacher

The online we have used to edit the video is called: WeVideo . It is a very useful tool but students will need to have time to understand it. It is not difficult to use but once you have started to discovered the tools you can not stop using them. That is why, students should be focused on the message they are advertising rather than wasting the time with tool applications. As this is the first for them working with this application, they are going to be asked to create a simple video where the focus is on the language they use, and how captivating and effective their advertisements are. Therefore, the main objective of the mission is working with the online tool while they apply their knowledge about healthy thabits and setting up companies. And of curse and as it is necessary to accomplish the missions they are learning enlgish throughout the whole process.

Once they have created the video with WeVideo the teacher is going to upload it in the classroom blog. It has to be used as a way to motivate our students, children always love when teachers share their projects. Moreover, and it was said in the previous post, those projects in which students have to create a product is also motivating for them. It has to be taken into account how we have divided the group according to the criteria we have seen in the previous post, so that, roles have to be clarified before starting to work. It also has to be seen from teachers as students´ evaluation, if a group work is not working effectively teachers need to record all this information in order to make changes for the future collaborative projects. To assess this group work we can use rubrics, it can be filled by students or teachers.

To make the missions clear, all these points have to be taken into account:

Objectives of the mission:

To enable the child to familiarise with WeVideo

To foster their creativity and entepeneurship

To promote the child to develop the concept of being original

To enable the child to work with english in a different context

To improve HOTS since they have to analyse, create, evaluate and so forth 

To improve communication skills in L2 and digital skills 

To collaborate and cooperate within a group to create a common artifact

To get to know the three main sector of economic activity 

Competencies:

-communication in foreign languages

-science and technology

-digital competence

-interpersonal, cultural and social

-entrepreneurship

-learning to learn

-processing information and use of ICT

-social skills and citizenship

-artistic

Digital artifact: Advertisement

Online tool: We Video

In the last post I explained you the general aspects that we should take into consideration when you are designing your missions. Following with the idea of making our students work through a collaborative methodology, at this step, they are going to continue working in groups. Giving them their roles is something that works very well. It give us the clue to not only to see how they assume their responsibility but also how to create groups in the future.
Referring to the mission and the online tool, Daniel and me, we were thinking about a tool that will make them create something but that wasn´t very easy for them. Firstly, we were thinking about the activity that will make them use their enlgish and also engage them in both projects. Then we came up with the idea of creating an advertisement and suddenly Daniel said, WeVideo, that is the tool we need. I hadn´t personally used it before but after a while it convinced me.
After creating the video, we decided to upload it to our youtube channels. It is very easy and it works very quickly. Moreover we download the music of our advertisement from youtube too.
Following with the objective of the project I truly think that these two missions allow students to work freely. It means that we teachers, are giving them the tools they need to learn by themselves and by sharing their knowledge with their peers.

See you very soon!